Pay per click advertising is where a company bids against its competition in an attempt to secure high rankings on paid inclusion listings in the major search engines. It is a great source of income if done correctly.
Most of our seo clients operate a level of PPC advertising when we first meet them. The seo services that Exit Low operates either replace or enhance the client's PPC campaign; this becomes clearer in a free consultation.
The most important part of PPC advertising is the management and, in most cases, this is literally a full time job.
Google provides an easy way to set up PPC advertising with a fairly fool proof way of starting up, if you click on the image below you will be able to view a large version of Google's PPC console. The principle behind PPC is very simple, you are basically bidding on how much you will pay, the marketing medium, each time a user clicks on your advertisement on their site.
Although Google is fairly simple to use it should be noted that, without the necessary knowledge of how keywords and other key techniques work, you should make sure you have a healthy budget to experiment with and, if a client wants to cover all of the engines, particularly through Overture, this requires a lot more time and effort to set up.
Exit Low offer two services with regard to PPC and have a great deal of experience in this field:
- Fully managed PPC campaign
- Initial Set Up for campaign (one off fee)
Please
contact us for more information on our services for pay per click advertising.
